• Connexted Writer

ADVERTORIAL: What's really in your hair?

Updated: Mar 31

Text by HairGoals



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YIt's been said that we live in a plastic world, and it's not hard to see why. We use plastic money to buy everything from plastic furniture, appliances, cutlery, gadgets, toys, plants, houses, hair and even plastic itself. The amount of chemicals used to make these things doesn't decrease because our demand for them is on a steady rise. Turning a blind eye on environmental and health issues has become our comfort zone, and we only take notice of the harmful effects chemicals have on our health and the planet when someone dies from a disease that could've been avoided or a disaster is trending on Twitter. Then, like plastic soldiers, we stand in one place and grab our phones, and with both thumbs, pour out empty sympathy in the form of hashtags, OMGs and sad emojis. And even that lasts as long as a smartphone battery life. And as we stand and do nothing, our health and environment suffers because somehow, we've convinced ourselves that it's someone else's problem, and that anything can be solved with a hashtag, a broken heart and a crying face emoji.

Nonetheless, hope should always be kept alive, even in the most dire situations. One person who's keeping hope alive is a girl who was born right here in Kuruman. Not only did she find a natural solution to grow and maintain hair, but she's established an organic hair care brand that looks to nature instead of chemicals for effective hair care solutions. Why hair care, you ask? The answer to that is in the numbers.

According to a 2016 Statica report, the global hair care market is estimated at

R1.1 trillion, with the South African market estimated at R9.7 billion, and an average of 10 000 hair products introduced to the market each year. These are healthy numbers for an industry that is growing fast. But as healthy as the numbers are, it would be misleading to conceal the fact that most hair care products contain harmful chemicals that do more harm than good not only to your hair, but to your health and that of the environment. Chemicals such as parabens, synthetic colours, fragrance, phthalates, triclosan, sodium lauryl sulfate, formaldehyde and toluene, just to name a few. These chemicals are used to preserve hair care products, but they are also known to cause and increase the risk of breast cancer, respiratory failure, heart conditions, kidney drainage and many more diseases, and unfortunately, laws on using these chemicals in hair products are lenient, and little is being done to change that. Until now.

Born in Kuruman, Nkaela Mocumi has taken it upon herself to bring a necessary change in the hair care industry. As the founder and owner of HairGoals Organic, a new hair care brand that aims to educate and bring change to the hair care industry, one organic product at a time. HairGoals Organic is a brand that uses organic essential and natural oils to treat a host of hair problems.. Essential oils are the oils extracted from fruit, trees, flowers and seeds. When mixed with natural oils, they heal and restore the scalp and follicles, and stimulate new hair growth, stop hair loss, reduce hair patches, thicken and nourish hair, remove dandruff and bacteria and add silkiness and shine, and are suitable fof all hair types All this without compromising your health. For now, the HairGoals Organic brand has one product, which is the Hair Growth Tonic, and in the next few months, new products will be added to complete the range. And while it might be a drop in the ocean against thousands of other hair products, it is one more product that will help to reduce the risk of all the diseases and ailments brought on by the chemicals found in non-organic products. And even a drop in the ocean has the power to cause a ripple effect.

At the end of the day, we all want to look and feel good, and a big part of that comes from how our hair looks. Phrases such as "Your hair is the crown you never take off" are often used to describe just how important our hair is to us. To some, hair is an art form, and to some, a form of pride. However you wear it, you can rest knowing there's a brand called HairGoals that wants to help you take the best care of your hair without risking your life while you're at it.

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